Brand protection is the act of preventing a company or individual’s brands, trademarks, and other types copyrightable intellectual properties from being used without their consent. More formally put, the word is an umbrella term that encompasses a series of strategies and tactics used to prevent one’s brand(s) from being duplicated or represented improperly.
The procedure of brand protection
The procedure starts with the detection of a critical situation. This means that an infringement is detected and validated, which leads to the gathering of information (evidence) in order to bring the counterfeiter to justice.
The brand owner can choose to take legal action or decide on a different course of action. For example, an online marketplace may be asked to remove listings, or an advertising network may be asked to block advertisements. After this, the results are reported and help prepare for the next step in the process.
At this stage, experts are tasked with finding out if there is any threat to your brand or products. They do this by using innovative technology, such as surveillance software, and analysis of trends from past cases. When they find something, they validate it.
When a potential threat has been found, it is important to assess its validity and whether it really is an infringement or not. This is where a specialized team comes in to verify that it truly poses a risk to your brand and/or product before they take any sort of action.
Brand security depends on enforcement. Enforcement means finding and punishing those who make counterfeit goods — pirates — and stop their illegal activities. There are two types of enforcement:
• Civil enforcement involves stopping pirates from infringing on trademarks and confiscating their counterfeit goods.
• Criminal enforcement is about investigating criminal activities, arresting offenders and putting them in jail for years.
The last step is reporting. The report is the foundation of your efforts to go after counterfeiters and recover lost sales. You need to be able to prove to a judge that the counterfeiters violated your rights.
Advantages of brand protection
Brand security guards your brand’s image
Customers often judge a company by its public image, which can be damaged by unprofessional or negative press. Brand safeguard is an essential part of building and protecting that image.
Brand safety builds customer loyalty
People like to know that their favorite brands are safe and trustworthy. By engaging in brand security, you will feel more confident in your own brand and will be able to pass that confidence along to customers who want reassurance they are making the right choice.
Brand security can help you expand internationally
As a seller, it is important to protect your brand, not just in your home market but also in the overseas markets where you do business. This is because as your company expands into new markets and begins selling products there, you will want to be able to take advantage of the goodwill associated with your brand internationally.
Brand protection technology helps prevent counterfeiting
It supports the ability of manufacturers and distributors to sell their products at a fair price. Brand security helps prevent consumers from buying counterfeit or pirated goods, which are often of inferior quality and which, when they fail, can be dangerous to users.
Brand protection technology prevents revenue loss
Shoppers who unknowingly buy counterfeit goods will not return for more, especially if the fake product does not perform as well as the real thing. It also could make them think twice about buying from the real brand again in the future.
Brand security is crucial in keeping your business, products, and services in line, all while helping you create a strong presence. Whether you’re a startup or an established business, it’s important to have brand safety to help prevent any legal issues that can compromise your brand value and disrupt the development of your business.