With the global counterfeit industry estimated to be worth $600 billion in annual sales by 2022 or 2023, brand owners are under pressure to take an active role in protecting their products from being faked. Paradoxically, it is the very popularity of fast-moving e-commerce and digital marketplaces that has made it easier than ever before for counterfeiters to sell fake goods. This is because manufacturers have more direct contact with wholesale buyers, who can now find them online as well as in physical stores. The level of sophistication of fakes is increasing at an alarming rate and they are becoming harder to identify as fakes. That’s why companies need to adopt a holistic approach when developing their brand protection strategy and focus on end-to-end technology framework that covers all possible threats and attacks.
What is an end-to-end framework?
An end-to-end framework is the best way to approach brand protection, product security, and product tracing. It is an integrated approach that covers all stakeholders, all channels, and all technologies used in the supply chain. As the name suggests, the framework starts at one end of the supply chain with the raw material and then goes through the entire process – all the way to the customer. This allows firms to identify risks and vulnerabilities, and implement corrective and preventive measures along the entire process. By doing so, companies are better able to protect their brand, products and customers.
Brand Protection Technology Framework
One of the most important aspects of brand protection is to prevent counterfeiters from replicating a company’s products. This can be done through anti-counterfeiting measures such as holograms; authorized product identification (IPI); and brand protection software and systems. Anti-counterfeiting measures – Anti-counterfeit measures are vital in preventing the replication of a company’s products. These include things like holograms and IPI that are used to authenticate products and identify the source of the goods. Barcodes – Barcodes are another important anti-counterfeiting measure. Companies can use them to authenticate their products. They can also be used to trace a product’s journey through the supply chain. Computer-generated tags – Computer-generated tags are also important anti-counterfeiting measure. These contain a code that a computer can read. The code can contain information about when the product was made, where it was made, and other information about the product.
Product Security Technology Framework
The product security technology framework includes measures and technologies that help protect products against counterfeiting and contamination. Product identification and authentication features such as RFID tags attached to products can be used to authenticate and trace products throughout the supply chain. Companies can also use optical recognition technology to authenticate products and trace them through the supply chain. Optical recognition technology is often used on food products — such as milk, baby food, and cheese — to authenticate them and prevent them from being contaminated. An important product security measure is the use of nanotechnology to authenticate products and trace them through the supply chain. Companies can use nanotechnology to tag products with microscopic “barcodes” that can’t be seen by the naked eye.
Tracing, Track and Trace Technology Framework
The tracking and trace technology framework includes measures and technologies that help trace products and better understand their journey through the supply chain. Companies can use location-based services and GPS to trace a product’s journey. The use of blockchain traceability is also a growing trend. RFID tags are another useful technology for tracing products and their journey through the supply chain. This can be done through the supply chain or through the product itself. The product marking method involves putting unique identifying information on a product. This can include writing information on the product’s label or putting a barcode on the product.
Conclusion
The fight against counterfeiters is only getting more important as online sales are projected to make up almost half of all retail sales by 2022 or 2023. Companies need to protect their brands and products from fakes. To do so, they need to adopt an end-to-end technology that covers all possible threats and attacks. This includes measures and technologies that help protect products against counterfeiting and contamination.
